In News
- Indian Railways to introduce Bharat Gaurav Deluxe AC Tourist Train under ‘Ek Bharat Shreshtha Bharat’ Scheme for special tour Garvi Gujarat.
- Bharat Gaurav Tourist Train launch is in line with the Government of India initiative “Dekho Apna Desh” to promote domestic tourism.
Ek Bharat Shreshtha Bharat Scheme
- It was launched by the PM on Rashtriya Ekta Diwas held on 31st October, 2015, to commemorate the birth anniversary of Sardar Vallabhbhai Patel.
- It aims to enhance interaction & promote mutual understanding between people of different states/UTs through the concept of state/UT pairing.
- Implementation: Every State and UT in the country would be paired with another State/UT for a time period, during which they would carry out a structured engagement with one another in the spheres of language, literature, cuisine, festivals, cultural events, tourism etc.
- The Ministry of Education has been designated as the Nodal Ministry for coordination of the programmes.
Dekho Apna Desh Initiative
- It was launched by the Ministry of Tourism in 2020.
- Objective: To create awareness among the citizens about the rich heritage and culture of the country and encourage citizens to travel within the country.
- Target group: This scheme primarily targets the middle-class citizens of the country, encouraging them to travel within India rather than abroad.
- Goal of the Scheme: The scheme’s goal is to increase domestic travel and so strengthen the Indian economy. It is anticipated to expand employment prospects in the tourism industry and provide the economy of the nation a much-needed boost.
- To create mass awareness, the Ministry has also launched an online Dekho Apna Desh pledge and Quiz on the MyGov.in platform.
