Integrated Aroma Dairy Entrepreneurship for Jammu & Kashmir


    In News 

    • Recently, the Union Minister of State (Independent Charge) Science & Technology proposed integrated Aroma Dairy Entrepreneurship for Jammu & Kashmir to augment the income of farmers.

    Objectives and Need 

    •  Jammu & Kashmir has an abundant stock of Animal Husbandry and Dairy resources and the same can be effectively integrated with Aroma Mission.
    • This will pave the way for integrated Aroma Dairy Entrepreneurship, ensuring sustainable growth, increased income and fresh avenues of livelihood for farmers.

    Aroma Mission

    • The Aroma Mission, also popularly referred to as “Lavender or Purple Revolution” started from J&K.
    • It was launched in 2016 to boost the cultivation of plants like lavender which have aromatic medicinal properties through new technology developed by the Council of Scientific & Industrial Research (CSIR).
    • It is envisaged to bring transformative change in the aroma sector through desired interventions in the areas of agriculture, processing and product development.
    •  It also seeks to provide technical and infrastructure support for distillation and value-addition to farmers/growers all over the country, apart from enabling effective buy-back mechanisms to assure remunerative prices to the farmers/growers.
    • It has transformed the lives of farmers who are able to grow lavender, make lucrative profit and improve their lives. 
    • Phase II
      • It is now being expanded as Aroma Mission Phase II and also a floriculture mission has been recently launched. This will fetch in the much-needed transformation in the lives of farmers and women.

    Source: PIB