- A National Campaign on Entrepreneurship was launched to strengthen non-farm livelihoods for rural women under Deendayal Antyodaya Yojana – National Rural Livelihoods Mission (DAY-NRLM).
- Reducing Overdependence on Agriculture: Agriculture still employs 45% of India’s workforce but contributes only 18% to GDP. Non-farm rural enterprises help absorb surplus labour.
- Employment and Income Generation: MSMEs contribute 30% of India’s GDP and 45% of exports. Rural enterprises expand MSME base beyond urban centres. Read More
Ministry of Rural Development Launches National Campaign on Entrepreneurship
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Importance of Rural Entrepreneurship