Syllabus: GS2/ Governance
Context
- The Ministry of Rural Development (MoRD) has initiated a nationwide roadmap for establishing SHE-MARTs (Self Help Entrepreneurs–Marketing Avenues for Rural Transformation) to strengthen women-led rural enterprises, enhance market access, and increase rural incomes.
About SHE-MARTs
- SHE-MARTs are decentralised, women-led rural marketing and enterprise ecosystems designed to provide market access, branding support, aggregation facilities, and retail opportunities for products made by Self-Help Groups (SHGs) and women producer collectives.
- The initiative aims to transform rural women from livelihood seekers into rural entrepreneurs and market leaders.
- SHE-MARTs were announced in the Union Budget 2026 as part of the government’s strategy for women-led rural economic transformation.
What are Self-Help Groups (SHGs)?
- Self-Help Groups are small voluntary associations, generally comprising 10–20 members from similar socio-economic backgrounds, who come together for savings, credit, livelihood activities, and collective empowerment.
- SHGs function on the principles of mutual trust, collective responsibility, regular savings, and democratic participation.
Role of SHGs in Women’s Empowerment
- Financial Inclusion: SHGs empower women by providing access to savings, microcredit, and formal banking services.
- Political Empowerment: SHGs enhance women’s participation in Gram Sabhas, Panchayats, and local decision-making processes.
- Social Empowerment: SHGs strengthen women’s awareness, and social participation through campaigns on health, education, and gender equality.
- Educational Empowerment: SHGs promote literacy, digital awareness, and education of girls in rural communities.
- Decision-Making Power: SHGs strengthen women’s participation in household and community-level decision-making processes.
Government Initiatives Supporting Women-Led Rural Enterprises
- Deendayal Antyodaya Yojana–National Rural Livelihoods Mission (DAY-NRLM): DAY-NRLM promotes SHGs, women’s collectives, and rural livelihoods through financial and institutional support.
- Lakhpati Didi Initiative: The Lakhpati Didi Initiative aims to transform women associated with Self-Help Groups (SHGs) into successful rural entrepreneurs by promoting skill development, enterprise creation, financial inclusion, and sustainable income generation.
- Namo Drone Didi scheme: It is an initiative aimed at providing drones to 15,000 selected women self-help groups (SHGs) for providing rental services to farmers.
- The women beneficiaries are trained to become drone pilots under the initiative.
- The SHG-Bank Linkage Programme launched by National Bank for Agriculture and Rural Development (NABARD) in 1992 played a transformative role in expanding women-led SHGs across India.
Success Stories of SHGs in India
- Kudumbashree (Kerala): Kudumbashree is one of the world’s largest women’s community networks focusing on poverty eradication and women empowerment.
- Mission Shakti (Odisha): Mission Shakti has successfully promoted women-led enterprises and SHG networks across Odisha.
- Jeevika (Bihar): Bihar Rural Livelihoods Promotion Society (Jeevika) has improved livelihoods and financial inclusion among rural women.
- Bibi fathima Swa Sahaya Sangha (Bibi Fatima SHG): Founded in Karnataka, this women-led initiative supports over 5,000 farmers across 30 villages through millet-based multi-cropping, seed banks, and solar-powered processing.
Challenges Faced by SHGs
- Limited Market Access: Many SHGs face difficulties in branding, packaging, transportation, and market integration.
- Inadequate Financial Literacy: Lack of financial and digital literacy limits effective enterprise management.
- Dependence on Subsidies: Some SHGs remain dependent on government assistance rather than sustainable business models.
- Gender and Social Barriers: Patriarchal attitudes and mobility restrictions continue to affect women’s participation.
- Weak Institutional Capacity: Many SHGs require stronger managerial, accounting, and technical capabilities.
- Credit Constraints: Delays in credit disbursement and limited access to large-scale financing hinder growth.
Way Ahead
- Affordable and timely institutional credit should be ensured for SHG women entrepreneurs.
- Improving Market Linkages: SHGs should be connected with e-commerce platforms, retail chains, and export markets.
- Digital payments, online marketing, and technology-based business systems should be promoted among SHGs.
- Public-Private Partnerships: Collaboration between government, private sector, NGOs, and financial institutions should be enhanced.
Concluding remarks
- Self-Help Groups have become a powerful instrument for women’s empowerment and inclusive rural development in India.
- By promoting financial independence, social awareness, leadership, and entrepreneurship, SHGs have transformed the socio-economic status of millions of rural women.
Source: DD News
Previous article
Human Evolution in the Last 10,000 Years
Next article
India’s Urban and Rural Local Bodies