Swachh Sagar, Surakshit Sagar campaign


    In News

    • Recently, the Swachh Sagar, Surakshit Sagar/Clean Coast Safe Sea Campaign campaign was launched. 

    About Clean Coast Safe Sea Campaign 

    • The campaign is a 75-day citizen-led campaign for improving ocean health through collective action. 
    • It is the first-of-its-kind and longest running coastal cleanup campaign in the world with the highest number of people participating in it. 
    • Ministries involved
      • This campaign will include Ministry of Earth Sciences (MoES), Ministry of Environment Forest and Climate Change (MoEFCC), National Service Scheme (NSS), Indian Coast Guard, National Disaster Management Authority (NDMA) along with various departments of centre and state governments, non-government organisations and educational institutions.  
    • Aim
      • There will be an attempt to raise awareness about the degradation caused by plastic and the danger to ecological balance from deteriorating ocean health.
    • 3 strategic underlying goals
      • Consume Responsibly
      • Segregate waste at home
      • Dispose Responsibly
    • Eco Mitram
      • A mobile app “Eco Mitram” has been launched to spread awareness about the campaign and also for the common people for voluntary registration for the beach cleaning activity. 

    Other Related steps 

    • UN “Coastal Clean Seas” campaign 
      • India is a signatory to the UN “Coastal Clean Seas” campaign.
      • A number of activities have been adopted that have direct relevance with the “Swachh Bharat” vision and have proved highly useful.
    • International Coastal Cleanup Day 
      • The International Coastal Cleanup Day is celebrated globally on the third Saturday of September, every year.
        • Government of India along with other voluntary organizations, and the local society will run a cleanliness campaign “Swachh Sagar, Surakshit Sagar/Clean Coast Safe Sea” along India’s entire coastline.
    • Considering the dangers of plastic waste, India has implemented a nationwide ban on single-use plastic from July 01, 2022.

    Do you know?

    • India’s coastline of more than 7,500 km reflects our vast ocean resources. 
    • Most importantly, the Indian Ocean is the only ocean named after a country, that is, India.


    • Sustainable Development Goal 14 and its target 14.1
      • These initiatives are a broad approach to support efforts to prevent pollution from both land-based and offshore activities, in line with Sustainable Development Goal 14 and its target 14.1.
        • It seeks to prevent and significantly reduce marine pollution of all kinds, in particular from land-based activities, including marine debris and nutrient pollution by 2025.