{"id":80400,"date":"2026-07-30T17:37:42","date_gmt":"2026-07-30T12:07:42","guid":{"rendered":"https:\/\/www.nextias.com\/ca\/?p=80400"},"modified":"2026-07-30T17:38:15","modified_gmt":"2026-07-30T12:08:15","slug":"eu-ai-transparency-code","status":"publish","type":"post","link":"https:\/\/www.nextias.com\/ca\/current-affairs\/30-07-2026\/eu-ai-transparency-code","title":{"rendered":"EU AI Transparency Code"},"content":{"rendered":"\n<p><strong>Syllabus: GS2\/Governance<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Context<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>From August 2, the<strong> EU mandates labels for AI-generated content<\/strong> to <strong>boost transparency online.<\/strong><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>About<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Aim: <\/strong>To ensure <strong>transparency <\/strong>and <strong>enable human users to distinguish manipulated content online.\u00a0<\/strong><\/li>\n\n\n\n<li>It falls under the purview of <strong>Article 50 of the EU Artificial Intelligence Act (AIA).<\/strong>\n<ul class=\"wp-block-list\">\n<li>This Act <strong>sets a framework<\/strong> for the <strong>use and supply of AI systems <\/strong>within the <strong>bloc with a risk-based categorisation.<\/strong><\/li>\n\n\n\n<li>The<strong> \u2018Code of Practice on Transparency of AI-Generated Content\u2019 <\/strong>stipulates<strong> certain obligations for AI developers and providers<\/strong> to maintain the integrity of the information ecosystem.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Major Highlights<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Scope of Labeling the Content: <\/strong>Two broad categories of online content: <strong>deepfakes and manipulated text.\u00a0<\/strong>\n<ul class=\"wp-block-list\">\n<li><strong>Deepfakes <\/strong>refer to images, audio, or video resembling existing persons, places, or events that are generated (or manipulated) with AI and would appear to a human user as authentic.\u00a0<\/li>\n\n\n\n<li><strong>Manipulated text<\/strong> includes that published to pass information to the public that has not undergone human review.\u00a0<\/li>\n\n\n\n<li>The code requires AI system developers and content providers<strong> to display prominent, distinguishable signs<\/strong> that such products are artificial.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Exceptions Under the Code: <\/strong>Deepfakes that are part of products that are evidently <strong>artistic, satirical, or fictional<\/strong>.\n<ul class=\"wp-block-list\">\n<li><strong>Content authorised by law<\/strong> to detect, prevent, investigate, or prosecute criminal offences.<\/li>\n\n\n\n<li><strong>AI-generated text that has undergone human review <\/strong>or is <strong>under editorial control <\/strong>with a legally liable person holding responsibility for it.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Labeling of the Content: The EU has listed out three kinds of icons:\u00a0<\/strong>\n<ul class=\"wp-block-list\">\n<li>a <strong>basic \u2018AI\u2019 icon<\/strong> if the technology is merely involved in the creation of a product;\u00a0<\/li>\n\n\n\n<li>an<strong> \u2018AI generated\u2019 icon<\/strong> for those entirely produced by the technology with no human element involved except prompts;\u00a0<\/li>\n\n\n\n<li>and<strong> an \u2018AI modified\u2019 icon <\/strong>for pre-existing, human-made content that has undergone manipulation with AI tools.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How the Code Differs from India?<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>The Ministry of Electronics and Information Technology, in 2026,<\/strong> notified an <strong>amendment to the IT Rules, 2021,<\/strong> that required <strong>users and social media platforms <\/strong>to label synthetically generated information (SGI) prominently for users to see.\n<ul class=\"wp-block-list\">\n<li><strong>The EU code requires developers of AI systems<\/strong> to include the label, India puts focus on social media, with the <strong>onus on users for the disclosure<\/strong> while <strong>relying on the platforms to enforce it.\u00a0<\/strong><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>EU code seeks<strong> to bring about accountability from AI systems<\/strong> to improve responsible content generation.\n<ul class=\"wp-block-list\">\n<li>India has sought<strong> to regulate the final product<\/strong> with provisions for platforms to take down content that goes against the IT Rules.\u00a0<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>EU has laid down <strong>specific exemptions for creative content <\/strong>and put trust on human review, <strong>Indian rules are more generic and don\u2019t provide such leeway.<\/strong><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Conclusion<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>As AI tools become a part of how people build, imagine, and share, it\u2019s important that people can <strong>understand where content comes from and interpret it with confidence.<\/strong><\/li>\n<\/ul>\n\n\n\n<p><strong>Source: <\/strong><a href=\"https:\/\/www.thehindu.com\/sci-tech\/what-is-the-eu-ai-transparency-code-explained\/article71279676.ece\" target=\"_blank\" rel=\"noopener\"><strong>TH<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p><strong> Context <\/strong><\/p>\n<li class=\"ms-5\"> From August 2, the EU mandates labels for AI-generated content to boost transparency online. <\/li>\n<p><\/p>\n<p><strong> About <\/strong><\/p>\n<li class=\"ms-5\"> Aim: To ensure transparency and enable human users to distinguish manipulated content online.\u00a0 <\/li>\n<li class=\"ms-5\"> It falls under the purview of Article 50 of the EU Artificial Intelligence Act (AIA). <\/li>\n<p><a href=\" https:\/\/www.nextias.com\/ca\/current-affairs\/30-07-2026\/eu-ai-transparency-code \" class=\"btn btn-primary btn-sm float-end\">Read More<\/a><\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[21],"tags":[],"class_list":["post-80400","post","type-post","status-publish","format-standard","hentry","category-current-affairs"],"acf":[],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/www.nextias.com\/ca\/wp-json\/wp\/v2\/posts\/80400","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nextias.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nextias.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nextias.com\/ca\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nextias.com\/ca\/wp-json\/wp\/v2\/comments?post=80400"}],"version-history":[{"count":2,"href":"https:\/\/www.nextias.com\/ca\/wp-json\/wp\/v2\/posts\/80400\/revisions"}],"predecessor-version":[{"id":80402,"href":"https:\/\/www.nextias.com\/ca\/wp-json\/wp\/v2\/posts\/80400\/revisions\/80402"}],"wp:attachment":[{"href":"https:\/\/www.nextias.com\/ca\/wp-json\/wp\/v2\/media?parent=80400"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nextias.com\/ca\/wp-json\/wp\/v2\/categories?post=80400"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nextias.com\/ca\/wp-json\/wp\/v2\/tags?post=80400"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}