{"id":47028,"date":"2025-07-05T19:22:39","date_gmt":"2025-07-05T13:52:39","guid":{"rendered":"https:\/\/www.nextias.com\/ca\/?p=47028"},"modified":"2025-07-26T12:31:14","modified_gmt":"2025-07-26T07:01:14","slug":"how-india-toy-industry-became-a-global-exporter","status":"publish","type":"post","link":"https:\/\/www.nextias.com\/ca\/current-affairs\/05-07-2025\/how-india-toy-industry-became-a-global-exporter","title":{"rendered":"How India\u2019s Toy Industry Became a Global Exporter?"},"content":{"rendered":"\n<p><strong>Syllabus: GS3\/Economy<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>In News<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>India&#8217;s toy industry&nbsp; has undergone a major transformation and is now manufacturing domestically and <strong>exporting to 153 countries.<\/strong>\n<ul class=\"wp-block-list\">\n<li>Exports have grown by 40% from FY19 to FY24, while imports have dropped by 79% in the same period.<\/li>\n\n\n\n<li>The US, UK, Germany, the Netherlands, Denmark, and Australia account for more than 70% of Indian toy exports.&nbsp;<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Toy Sector of India: Historical Linkages&nbsp;<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>India&#8217;s toy-making tradition dates back to the<strong> <a href=\"https:\/\/www.nextias.com\/blog\/indus-valley-civilization-ivc\/\" data-type=\"link\" data-id=\"https:\/\/www.nextias.com\/blog\/indus-valley-civilization-ivc\/\">Indus Valley Civilisation<\/a> (c. 2500 BCE), <\/strong>with early toys made from clay, wood, and cloth reflecting cultural and social values.\u00a0<\/li>\n\n\n\n<li>Traditional toys like <strong>Channapatna wooden toys<\/strong> and Kondapalli figurines are known for their eco-friendly craftsmanship and regional themes.&nbsp;<\/li>\n\n\n\n<li>Toy-making in India is deeply rooted in <strong>cultural customs<\/strong> and varies by region, shaped by local folklore and artisanal practices.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Evolution&nbsp;<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>India\u2019s toy industry has undergone a major transformation\u2014from traditional handmade toys to organised manufacturing\u2014driven by globalisation, technological advancements, and changing consumer preferences.<\/li>\n\n\n\n<li>The shift began during colonial times with the <strong>introduction of automated production, and post-independence <\/strong>saw the rise of small-scale units making metal and wooden toys.&nbsp;<\/li>\n\n\n\n<li>The <strong>1980s<\/strong> brought plastic toys and domestic brands like Funskool, while the <strong>1990s <\/strong>opened the market to global players due to liberalisation.<\/li>\n\n\n\n<li>The <strong>2000s <\/strong>saw growth in organised retail and rising demand for educational, tech-enabled toys.<\/li>\n\n\n\n<li>Indian startups are now focusing on eco-friendly, learning-based toys.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Present Status&nbsp;<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>India\u2019s toy market is valued at US$ 1.9 billion in 2024 and is projected to grow at a CAGR of approximately 10%, reaching US$ 4.7 billion by 2033.&nbsp;<\/li>\n\n\n\n<li>Currently, around 90% of the market is dominated by the unorganised sector, comprising small-scale and cottage industries.<\/li>\n\n\n\n<li>However, the organised sector is expanding quickly, fueled by increasing brand awareness, urbanisation, and rising digital connectivity.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Various initiatives&nbsp;<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The government has launched several initiatives to strengthen the domestic toy industry, reduce reliance on imports, and promote local manufacturing.&nbsp;<\/li>\n\n\n\n<li><strong>Make in India and Atmanirbhar Bharat aim<\/strong> to boost indigenous production and establish India as a global hub for toy manufacturing.<\/li>\n\n\n\n<li>The government raised<strong> import duties on toys from 20% to 60% <\/strong>to curb cheap imports and support local manufacturers<\/li>\n\n\n\n<li><strong>Quality Control Orders (QCOs):<\/strong> Implementation of stringent quality and safety standards (BIS certification) has ensured compliance and enhanced consumer confidence in toys made in India.<\/li>\n\n\n\n<li><strong>Production Linked Incentive (PLI) Scheme<\/strong> offers financial incentives to manufacturers who focus on high-quality, innovative, and export-ready toy production.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Challenges&nbsp;<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The <strong>Indian toy industry,<\/strong> despite strong growth potential, faces key challenges such as <strong>market fragmentation, outdated production methods<\/strong>, and limited technological capabilities.<\/li>\n\n\n\n<li>The dominance of unorganised players affects quality and brand recognition.<\/li>\n\n\n\n<li>Traditional toy-making communities face obstacles related to sustainability, market accessibility, and competition from mass-produced plastic toys, despite their cultural value.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conclusion and Way Forward<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The<strong> Indian toy industry<\/strong> is undergoing major transformation driven by demographics, shifting consumer preferences, policy support, and technology. With growing demand for educational, tech-enabled, and eco-friendly toys, there are vast opportunities for innovation and expansion.\u00a0<\/li>\n\n\n\n<li>By improving product quality, using digital platforms, and incorporating cultural elements, India can emerge as a global toy leader.<\/li>\n<\/ul>\n\n\n\n<p>Source :TH<\/p>\n","protected":false},"excerpt":{"rendered":"<h3><strong>In News<\/strong><\/h3>\n<li class=\"ms-5\">India&#8217;s toy industry\u00a0 has undergone a major transformation and is now manufacturing domestically and exporting to 153 countries.<\/li>\n<p><\/p>\n<h3><strong>Toy Sector of India: Historical Linkages\u00a0<\/strong><\/h3>\n<li class=\"ms-5\">India&#8217;s toy-making tradition dates back to the Indus Valley Civilisation (c. 2500 BCE), with early toys made from clay, wood, and cloth reflecting cultural and social values.\u00a0<\/li>\n<li class=\"ms-5\">Traditional toys like Channapatna wooden toys and Kondapalli figurines are known for their eco-friendly craftsmanship and regional themes.\u00a0<\/li>\n<li class=\"ms-5\">Toy-making in India is deeply rooted in cultural customs and varies by region, shaped by local folklore and artisanal practices.\u00a0<\/li>\n<p><a href=\"https:\/\/www.nextias.com\/ca\/current-affairs\/05-07-2025\/how-india-toy-industry-became-a-global-exporter\" class=\"btn btn-primary btn-sm float-end\">Read More<\/a><\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[21],"tags":[],"class_list":["post-47028","post","type-post","status-publish","format-standard","hentry","category-current-affairs"],"acf":[],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/www.nextias.com\/ca\/wp-json\/wp\/v2\/posts\/47028","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nextias.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nextias.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nextias.com\/ca\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nextias.com\/ca\/wp-json\/wp\/v2\/comments?post=47028"}],"version-history":[{"count":3,"href":"https:\/\/www.nextias.com\/ca\/wp-json\/wp\/v2\/posts\/47028\/revisions"}],"predecessor-version":[{"id":49309,"href":"https:\/\/www.nextias.com\/ca\/wp-json\/wp\/v2\/posts\/47028\/revisions\/49309"}],"wp:attachment":[{"href":"https:\/\/www.nextias.com\/ca\/wp-json\/wp\/v2\/media?parent=47028"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nextias.com\/ca\/wp-json\/wp\/v2\/categories?post=47028"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nextias.com\/ca\/wp-json\/wp\/v2\/tags?post=47028"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}