{"id":29753,"date":"2024-09-20T19:19:05","date_gmt":"2024-09-20T13:49:05","guid":{"rendered":"https:\/\/www.nextias.com\/ca\/?p=29753"},"modified":"2024-09-20T19:19:08","modified_gmt":"2024-09-20T13:49:08","slug":"white-revolution-2-0","status":"publish","type":"post","link":"https:\/\/www.nextias.com\/ca\/current-affairs\/20-09-2024\/white-revolution-2-0","title":{"rendered":"White Revolution 2.0"},"content":{"rendered":"\n<p><strong>Syllabus: GS3\/Economy<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Context<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Union Home and Cooperation Minister Amit Shah launched the standard operating procedure for<strong> \u2018White Revolution 2.0\u2019.<\/strong><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>About<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Government also launched an action plan on the formation and strengthening of <strong>two lakh new Multipurpose Primary Agriculture Cooperative Societies<\/strong>, dairy and fishery cooperatives.<\/li>\n\n\n\n<li>The White Revolution 2.0 focuses on <strong>four key areas<\/strong> &#8211; empowering women farmers, enhancing local milk production, strengthening dairy infrastructure and boosting dairy exports.<\/li>\n\n\n\n<li>White Revolution 2.0 aims to increase milk procurement by dairy cooperative societies by<strong> 50 percent over the next five years.<\/strong>\n<ul class=\"wp-block-list\">\n<li>The dairy cooperatives will procure one thousand lakh litre of milk daily by the end of the fifth year significantly enhancing the livelihoods of rural producers.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>The plan involves<strong> setting up and strengthening 100,000 new and existing district cooperative societies<\/strong>, multi-purpose district cooperative societies, and multi-purpose PACS, which will be linked to milk routes with necessary infrastructure.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>White Revolution\u00a0<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The White Revolution in India, also known as <strong>Operation Flood, <\/strong>was a significant dairy development program implemented to enhance milk production and address the country&#8217;s milk scarcity issues.\u00a0<\/li>\n\n\n\n<li>It was launched in<strong> 1970<\/strong> by the<strong> National Dairy Development Board (NDDB)<\/strong> under the leadership of <strong>Dr. Verghese Kurien,<\/strong> often referred to as the <strong>&#8220;Father of the White Revolution.&#8221;<\/strong><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Key features and Achievements of the White Revolution:<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Cooperative Model: <\/strong>It introduced the cooperative model in the dairy industry, encouraging farmers to form dairy cooperatives.\u00a0<\/li>\n\n\n\n<li><strong>Amul:<\/strong> The most prominent outcome of the White Revolution was the success of the Gujarat Cooperative Milk Marketing Federation (GCMMF), which marketed its products under the brand name Amul.\u00a0<\/li>\n\n\n\n<li><strong>Increased Milk Production:<\/strong> The program led to a substantial increase in milk production across the country by improving the quality of livestock.<\/li>\n\n\n\n<li><strong>Infrastructure Development:<\/strong> Infrastructure such as milk processing plants, cold storage facilities, and transportation networks were developed to support the growing dairy industry.<\/li>\n\n\n\n<li><strong>Economic Impact: <\/strong>It boosted the income of farmers involved in dairy farming, contributing to the overall economic development of rural areas.\u00a0<\/li>\n\n\n\n<li><strong>Replication in Other States<\/strong>: The success of Operation Flood in Gujarat led to its replication in other states, further expanding the reach and impact of the White Revolution across India.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Dairy Sector in India<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Production:<\/strong> India is the largest producer of milk in the world, contributing <strong>24% of global milk production in 2021-22.<\/strong>\n<ul class=\"wp-block-list\">\n<li>The top 5 milk-producing states are: Rajasthan, Uttar Pradesh, Madhya Pradesh,\u00a0 Gujarat and Andhra Pradesh. They together contribute <strong>53.11%<\/strong> of total Milk production in the country.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img data-dominant-color=\"d6d3ca\" data-has-transparency=\"false\" loading=\"lazy\" decoding=\"async\" width=\"455\" height=\"331\" src=\"https:\/\/wp-images.nextias.com\/cdn-cgi\/image\/format=auto\/ca\/uploads\/2024\/09\/top-10-milk-producing-states-jpg.webp\" alt=\"Dairy Sector in India\" class=\"not-transparent wp-image-29754\" style=\"--dominant-color: #d6d3ca; width:399px;height:auto\" srcset=\"https:\/\/wp-images.nextias.com\/cdn-cgi\/image\/format=auto\/ca\/uploads\/2024\/09\/top-10-milk-producing-states-jpg.webp 455w, https:\/\/wp-images.nextias.com\/cdn-cgi\/image\/format=auto\/ca\/uploads\/2024\/09\/top-10-milk-producing-states-300x218.webp 300w\" sizes=\"auto, (max-width: 455px) 100vw, 455px\" \/><\/figure>\n<\/div>\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Value-Added Products:<\/strong> The dairy sector in India has diversified beyond liquid milk to produce various value-added products such as butter, ghee, cheese, yogurt, and ice cream.\u00a0<\/li>\n\n\n\n<li><strong>Economy: <\/strong>The industry contributes<strong> 5% to the national economy<\/strong> and directly supports more than 8 crore farmers.\n<ul class=\"wp-block-list\">\n<li>The sector is an important job provider, especially for women, and plays a leading role in women\u2019s empowerment.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Challenges of Dairy Sector in India<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Low Productivity:<\/strong> The quality of animals is critical in determining its milk productivity and hence overall production.\n<ul class=\"wp-block-list\">\n<li>Despite being the world\u2019s largest milk producer, India\u2019s productivity per animal is very low, compared with the global average.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Animal health and breeding services provision: <\/strong>Issues such as diseases, lack of proper breeding practices, and insufficient healthcare facilities affect the overall health and quality of livestock.<\/li>\n\n\n\n<li><strong>Scarcity of fodder resources: <\/strong>There is a lack of regulations to ensure quality. In the absence of a coherent policy, all kinds of substandard feeds are available in the market.<\/li>\n\n\n\n<li><strong>Infrastructure Constraints: <\/strong>Inadequate infrastructure such as the lack of a robust cold chain result in spoilage of milk and dairy products, especially in regions with inconsistent power supply.<\/li>\n\n\n\n<li><strong>Technology Adoption: <\/strong>Lack of awareness, education, and training among farmers impede the implementation of advanced practices such as artificial insemination, efficient feeding methods, and disease management.<\/li>\n\n\n\n<li><strong>Market Fluctuations and Price Volatility: <\/strong>The lack of stable and remunerative prices for milk affect the income of dairy farmers, making it challenging for them to plan and invest in their operations.<\/li>\n\n\n\n<li><strong>Quality Standards: <\/strong>Ensuring that products meet both domestic and international quality standards requires investments in quality control measures and adherence to hygiene practices.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Government Initiatives for the Promotion of Dairy Sector<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Rashtriya Gokul Mission: <\/strong>It was<strong> <\/strong>launched in<strong> 2014<\/strong>, to conserve and develop indigenous cattle breeds.\n<ul class=\"wp-block-list\">\n<li><strong>Aim: <\/strong>To enhance the productivity and genetic improvement of indigenous cattle.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>National Programme for Dairy Development (NPDD): <\/strong>NPDD has been in place since 2014 and aims to build or strengthen infrastructure for the production of high-quality milk as well as for the procurement, processing, and marketing of milk and milk products through the State Cooperative Dairy Federation.\u00a0<\/li>\n\n\n\n<li><strong>Dairy Entrepreneurship Development Scheme (DEDS):\u00a0 <\/strong>DEDS is being implemented by the Department of Animal Husbandry, Dairying, and Fisheries to create self-employment opportunities in the dairy industry.\n<ul class=\"wp-block-list\">\n<li>It provides financial assistance to individuals for setting up small to medium-scale dairy ventures.<\/li>\n\n\n\n<li><strong>The National Bank for Agriculture and Rural Development<\/strong> is carrying out the programme.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>National Animal Disease Control Programme (NADCP): <\/strong>It is a flagship scheme launched in <strong>2019<\/strong> for control of Foot &amp; Mouth Disease and Brucellosis by vaccinating 100% cattle, buffalo, sheep, goat and pig population.<\/li>\n\n\n\n<li><strong>National Livestock Mission (NLM): <\/strong>The NLM, launched by the Ministry of Agriculture, aims to ensure sustainable development of the livestock sector, including dairy farming.\n<ul class=\"wp-block-list\">\n<li>It focuses on increasing the productivity of livestock, improving their health, and providing support for fodder and feed resources.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Way Ahead<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Faster vaccination drives to overcome situations like Lumpy skin disease death.\u00a0<\/li>\n\n\n\n<li>Robust and effective value chain to overcome the supply chain disruption to maintain the demand for milk and milk products.\u00a0<\/li>\n\n\n\n<li>By implementing strategies in a coordinated manner, it&#8217;s possible to reduce the cost of milk production in India while improving the livelihoods of dairy farmers and ensuring a sustainable and thriving dairy industry.<\/li>\n<\/ul>\n\n\n\n<p><strong>Source: <\/strong><a href=\"https:\/\/www.thehindu.com\/news\/national\/white-revolution-20-to-empower-women-amit-shah\/article68661246.ece\" target=\"_blank\" rel=\"noopener\"><strong>TH<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Union Home and Cooperation Minister Amit Shah launched the standard operating procedure for \u2018White Revolution 2.0\u2019.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[21],"tags":[],"class_list":["post-29753","post","type-post","status-publish","format-standard","hentry","category-current-affairs"],"acf":[],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/www.nextias.com\/ca\/wp-json\/wp\/v2\/posts\/29753","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nextias.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nextias.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nextias.com\/ca\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nextias.com\/ca\/wp-json\/wp\/v2\/comments?post=29753"}],"version-history":[{"count":1,"href":"https:\/\/www.nextias.com\/ca\/wp-json\/wp\/v2\/posts\/29753\/revisions"}],"predecessor-version":[{"id":29756,"href":"https:\/\/www.nextias.com\/ca\/wp-json\/wp\/v2\/posts\/29753\/revisions\/29756"}],"wp:attachment":[{"href":"https:\/\/www.nextias.com\/ca\/wp-json\/wp\/v2\/media?parent=29753"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nextias.com\/ca\/wp-json\/wp\/v2\/categories?post=29753"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nextias.com\/ca\/wp-json\/wp\/v2\/tags?post=29753"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}