{"id":28459,"date":"2024-08-29T18:07:55","date_gmt":"2024-08-29T12:37:55","guid":{"rendered":"https:\/\/www.nextias.com\/ca\/?p=28459"},"modified":"2024-09-02T17:42:25","modified_gmt":"2024-09-02T12:12:25","slug":"u-p-digital-media-policy-2024","status":"publish","type":"post","link":"https:\/\/www.nextias.com\/ca\/current-affairs\/29-08-2024\/u-p-digital-media-policy-2024","title":{"rendered":"U.P. Digital Media Policy, 2024"},"content":{"rendered":"\n<p><strong>Syllabus: GS2\/Governance<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Context<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The Uttar Pradesh government has come up with <strong>a new social media policy<\/strong> encouraging influencers to promote the State government\u2019s initiatives, schemes, and achievements with prize payments.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>About the Policy<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Objective:<\/strong> The new social media policy reflects the government&#8217;s bid to enhance its online presence while deterring undesirable content.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Key Highlights<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The policy, created by the state&#8217;s information department, <strong>outlines a structure for providing advertisements to agencies and individuals<\/strong> who create and share content about government schemes and achievements on platforms like X, Facebook, Instagram, and YouTube.<\/li>\n\n\n\n<li>Influencers will be categorized into<strong> four groups<\/strong> based on their number of followers and subscribers.\n<ul class=\"wp-block-list\">\n<li>This categorization will determine their <strong>eligibility for financial rewards, <\/strong>which could reach up to Rs 8 lakh per month.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>The policy also envisions the listing of <strong>specific agencies or firms to handle advertisements<\/strong>, aiming to promote content relating to the state&#8217;s achievements and schemes.&nbsp;<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img data-dominant-color=\"e3dbd9\" data-has-transparency=\"false\" loading=\"lazy\" decoding=\"async\" width=\"830\" height=\"627\" src=\"https:\/\/wp-images.nextias.com\/cdn-cgi\/image\/format=auto\/ca\/uploads\/2024\/08\/paid-content-jpg.webp\" alt=\"paid content\" class=\"not-transparent wp-image-28460\" style=\"--dominant-color: #e3dbd9; width:380px;height:auto\" srcset=\"https:\/\/wp-images.nextias.com\/cdn-cgi\/image\/format=auto\/ca\/uploads\/2024\/08\/paid-content-jpg.webp 830w, https:\/\/wp-images.nextias.com\/cdn-cgi\/image\/format=auto\/ca\/uploads\/2024\/08\/paid-content-300x227.webp 300w, https:\/\/wp-images.nextias.com\/cdn-cgi\/image\/format=auto\/ca\/uploads\/2024\/08\/paid-content-768x580.webp 768w\" sizes=\"auto, (max-width: 830px) 100vw, 830px\" \/><\/figure>\n<\/div>\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Legal Action:<\/strong> Under the policy the government has been authorised to take legal action if such paid content shows any anti-national, anti-social, or derogatory content.\n<ul class=\"wp-block-list\">\n<li><strong>Anti-national content<\/strong> would be considered a serious offence which carries a punishment of between three years to life imprisonment.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Concerns:<\/strong> Digital influencers running social media platforms argue it signals the government&#8217;s attempt to produce its favourable content and influence the public through the medium.\n<ul class=\"wp-block-list\">\n<li>It has prompted debates about the extent to which it may impact freedom of expression and the operational definition of what constitutes &#8216;objectionable&#8217; content.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p><strong>Source: <\/strong><a href=\"https:\/\/www.thehindu.com\/news\/national\/uttar-pradesh\/uttar-pradesh-brings-digital-media-policy-pushes-promotion-of-government-schemes-achievements\/article68576759.ece\" target=\"_blank\" rel=\"noopener\"><strong>TH<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Uttar Pradesh government has come up with a new social media policy encouraging influencers to promote the State government\u2019s initiatives, schemes, and achievements with prize payments.\u00a0<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[21],"tags":[],"class_list":["post-28459","post","type-post","status-publish","format-standard","hentry","category-current-affairs"],"acf":[],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/www.nextias.com\/ca\/wp-json\/wp\/v2\/posts\/28459","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nextias.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nextias.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nextias.com\/ca\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nextias.com\/ca\/wp-json\/wp\/v2\/comments?post=28459"}],"version-history":[{"count":4,"href":"https:\/\/www.nextias.com\/ca\/wp-json\/wp\/v2\/posts\/28459\/revisions"}],"predecessor-version":[{"id":28775,"href":"https:\/\/www.nextias.com\/ca\/wp-json\/wp\/v2\/posts\/28459\/revisions\/28775"}],"wp:attachment":[{"href":"https:\/\/www.nextias.com\/ca\/wp-json\/wp\/v2\/media?parent=28459"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nextias.com\/ca\/wp-json\/wp\/v2\/categories?post=28459"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nextias.com\/ca\/wp-json\/wp\/v2\/tags?post=28459"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}